5/3/2023 0 Comments Owly link shortenerSniply – For advertisers that use CTAs in their social media campaigns. These range from team plans for 3 users starting at $129/month to custom enterprise plans.ģ. However, if you need branded URLs, ROI reporting, and multiple users on one account, you will need to choose a paid plan. Ow.ly link shortener can be used on both Hootsuite’s free and paid plans. And since Ow.ly is accessed from within Hootsuite, you can schedule or post links to multiple social media accounts at once all from the Hootsuite platform. Ow.ly is a great way to integrate short links into your larger social media marketing strategy. Additionally, Ow.ly can measure your social ROI for each link or campaign. Like Bitly, Ow.ly URL shortener can track your links’ traffic along a variety of metrics including traffic channel and device. As Hootsuite is the most popular social media management platform on the market, it should be no surprise that Ow.ly is optimized for social media sharing. Ow.ly is Hootsuite’s URL shortener and link sharing platform. Ow.ly – For marketers that want to integrate short link campaigns into their larger social media marketing strategy. Businesses that need multiple seats, custom domains, and branded links should contact Bitly for custom enterprise pricing.Ģ. Bitly pricing begins at $29/month for 1 user seat and 1 custom domain. This way you can track which social media platforms your links perform best on. Finally, Bitly lets you track who clicks on your links and records which channel they reached your link on. With these integrations, you can set up link marketing as part of your larger social media strategy and automatically shorten any links shared on social media with Bitly. In fact, Bitly directly integrates with social media management platforms like Adobe Social and AgoraPulse. You can optimize your Bitly links for both desktop and mobile use, thus making them easier to share on social media apps. On Bitly, you can share both links and QR codes on social media. Bitly’s well-regarded URL shortener includes several features optimized for social media marketing. Bitly – For businesses that need enhanced link tracking and analytics. It is important, then, to find a web link shortener optimized for social media marketing and link sharing.ġ. You can reach millions of potential customers on Facebook, Twitter, LinkedIn, and more! As such, businesses that compress URLs for marketing should use social media as a distribution channel for their links. Social media marketing is an incredibly important activity in today’s business world. If you have any further questions, I'd be happy to answer them for you here: I also consult on the merger of gamification, loyalty marketing and social media and how to calculate Paid, Owned, Earned Media value to calculate ROI for your campaigns. Its easy to see the clicks in hourly, daily, weekly or fortnightly graphs and It support multiple social networks and the links appear optimized when shared on these. Also, it is free and supports multiple platforms including your own custom domain. An important aspect of what I offer my clients is ROI Return on Investment and to demonstrate that I need solutions for tracking and analytics of which URL shortners are a big part.īit.ly would be my recommendation due to its nice layout and ease of use. I keep myself abreast of newer and newer social media platforms and tools by reading prominent blogs in my area of expertise. I have more than 7 years of experience in digital marketing, managed over $50,000 in ad spend on various social media networks and currently managing over 30 Social media assets for various clients.
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